This is P3

We specialize in helping non-software companies execute their digital transformation goals.

Our team has decades of experience at globally renowned, hypergrowth consumer tech companies.

Our expertise lies in bringing Silicon Valley methodologies to small and medium-sized businesses (SMBs) and enterprises that are not digitally native.

We lead your teams to conceive, build, and launch digital products effectively. If your company lacks the necessary tech resources, we are here to support you in that area as well.

The P3 Innovation System

Our system delivers proven agile methodologies, honed by successful Silicon Valley companies, through four independent modules. You can select any or all of these modules based on your specific needs.

Our promise: We don’t just deliver a PowerPoint presentation. We take you from concept to product launch in one business quarter.

Our Modules

CONCEIVE

What

We work with senior leadership to create an actionable innovation briefing.

Duration

Two days

Participants

CEO, leadership team

Deliverables

Innovation objectives
Proposed product concept
Proposed roadmap
Launch cost estimate
Launch timeline estimate
Proposed team (in-house or outsourced)
Execution proposal
Success metrics

DESIGN

What

We lead your innovation team in designing a prototype of the innovation concept from the first module.

Duration

10 days

Participants

All days: innovation team appointees (max 6 people)
Some days: domain experts (e.g., sales, customer service)

Deliverables

Overview of generated ideas
Explaining selected idea selection criteria
Idea design mockup
Functional prototype of the product idea
Prototype testing evaluation report

BUILD

What

We deliver a working application based on the prototype designed in the previous module.

Duration

2 - 3 months

Participants

P3 team only

Deliverables

Working application for selected platforms (mobile, web, desktop)
Launch support

TRANSFORM

What

For companies looking to build in-house software development expertise, we vet hires and train your team to build and launch software products.

Duration

Six months

Participants

P3 team, in coordination with client human resources

Deliverables

Trained product managers, designers, and engineers
Personalized roadmap and agile development process

The team

Hootan Mahallati

Mr. Mahallati is a seasoned Silicon Valley product executive and former Y Combinator CEO & co-founder at Hyperseed, with a strong track record in both startup and scaling environments across various sectors, including productivity, social networking, e-commerce, marketplaces, and fintech.

He has been instrumental in driving significant growth for companies, including four exits and one IPO, notably helping Depop double its GMV from $150M to $300M in a year, leading Rocket Internet in launching 14 new companies in two years, and developing Nextdoor's first mobile apps.

Mr. Mahallati holds a Bachelor of Engineering from Vanderbilt University and an MBA from Columbia Business School, where he was on the Dean’s List and class Valedictorian.

Georg Untersalmberger

Mr. Untersalmberger is a technology executive and entrepreneur with over 20 years of experience in product development and digital innovation.

He was CTPO & co-founder at Hyperseed, where he created a B2B billing automation platform. Previously, he was Chief Product Officer at Zenhomes, acquired by Scout24, and co-founder & CTO at Auctionata Paddle8 AG, growing it into the world's largest online auction house.

Mr. Untersalmberger has a proven ability to build and lead high-performing teams, driving product strategy and scaling businesses in fintech, proptech, and e-commerce. He holds degrees in telecommunications engineering from TGM and law from Vienna University.

Contact Us

If you're ready to transform your business and embrace digital innovation, contact us today.